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In the late 1960s, American fashion changed, idealizing more natural-appearing hair styles. Hair products aimed at African American consumers emphasized kinkier-textured hair and less-restrained hair styles. Hair products aimed at white Americans emphasized long, smooth, straight hair. After the 1960s, American hair fashions changed more quickly than they had in the past, and the increasing variety in hair care products reflected the American trend for greater experimentation with personal appearance. The cosmetics company store outlet online © 2022 Access Park. All rights reserved.

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